The delicious revival of cupcakes: a history of Crumbs and more

Cupcakes have been a guilty pleasure of many a sweet tooth seeker, but few know of the true origin and magic that goes into the making of them. From humble beginnings in the late 18th century, cupcakes have gone on to become an worldwide phenomenon, celebrated with their own national holiday. While the cupcake may have had a difficult start, its popularity since then has led to a resurgence culminating in the work of Crumbs, an iconic NYC-based team of passionate bakers.

The story of cupcakes and Crumbs is a delicious tale of hard work and invention, a true American success story. How did cupcakes make their way from parlor snack to world sensation? Let's explore the history of cupcake and how Crumbs capitalized on this newfound innovation, twelve years ago and bringing their sweet treats to the streets of Seaford, New York.

Cupcakes have a rich backstory that could easily cross over into the realm of mythology. It is thought that cupcakes were first seen in Europe in the late 1790s, when they were known as "number cakes". The recipe was originally written down in Eliza Leslie's Directions for Cookery, a book first published in 1828 and which was considered revolutionary in terms of how cooking was approached. This book revealed many things, such as how to add colour to cakes and how different ingredients could be combined.

The cupcakes that Leslie documented were typically coarsely made and often had a hard, dry finish. They weren’t the freshly baked, melt-in-your-mouth treats that we now associate with cupcake consumption. It took almost a century for cupcakes as we know them to really come into being as gradually a new type of cupcake evolved. They went from being a dessert that many didn’t appreciate to a sought after treat.

Today, cupcakes have become a global phenomenon, celebrated every year in the USA over National Cupcake Day.

Crumbs Bakeshop began twelve years ago with the Opening of its first location in New York City. Founded by two passionate bakers, the regime of Crumbs dishes out scrumptious treats on a daily basis. From cookie jars boasting a selection of over 75 flavors to cupcakes of various sizes such as classic, mini and party packs, Crumbs have catered cupcakes for all sorts of occasions, from birthdays to weddings and more. All of their treats are nut-free, contain no trans fat, and include an extensive selection of certified-Kosher products. Even better, their Cookie Jar collection promises to stay fresh up to 21 days once inside, while those outside a 100 mile radius of New York City can have their product shipped same day.

In the past twelve years, Crumbs has risen to fame as one of the premier cupcake and cookie producers in the United States. Their success has seen their products featured in major supermarkets such as ShopRite, Kings, Fairway, Gristedes, D’Agostino, Westside Market NYC and Foodtown. Crumbs have now become a household name and are sought after for their delightful flavors and attention to detail.

Their cupcakes - made from scratch with only the finest natural ingredients - are well known for the right balance of moistness and sweetness. Created lovingly with care, their cupcakes promise to tantalize even the most finicky eaters. Some signature flavors include Birthday Cake, Chocolate Raspberry, Cookies and Cream, Cotton Candy, Devil's Food, Red Velvet, Strawberry Crumb and Vanilla Coconut.

Crumbs is proud to offer fresh, delicious treats for Seaford and those living in the surrounding area. While they may not have physical locations outside of their big city headquarters, the impact Crumbs has had on cupcakes is undeniable. Their unique and innovative approach to this classic treat has seen the rise of a modern generation of cupcake fans, brought together in the spirit of fun and indulgence.



Crumbs Bakeshop,

National Cupcake Day