When Mia and Jason Bauer launched Crumbs Bakeshop on the Upper West Side of Manhattan in 2003, it pioneered the gourmet cupcake craze, ushering in a phenomenon that ricocheted around the globe. Nobody had ever seen cupcakes like these: combining fillings, their famous cream cheese frosting, mix-ins, and every combination of topping imaginable, Crumbs became the talk of the town, and it didn’t take long for dessert lovers everywhere to fall in love with them. At their height, Crumbs was selling more than one million cupcakes every month. After an incredible ten years, Mia & Jason sold the business in 2012, and sadly, under the new ownership, all the stores had closed by 2016. But when an opportunity presented itself for the Bauers to recapture and relaunch the brand, they didn’t hesitate. The Bauers knew Crumbs fans would rejoice at the chance to enjoy their beloved cupcakes once again, along with a delicious new line of cookies inspired by Crumbs cupcakes. Crumbs is back – and it’s shipping its world-famous cupcakes & cookies nationwide!